1990 in Hi-Fi

(14 ads)

On October 8, 1990, Philips formally announced the Digital Compact Cassette (DCC) — a new format designed to bring CD-level digital audio to a tape shell that looked and, crucially, played back like the analog cassettes people already owned. Backward compatibility was the whole strategic point: Philips hoped listeners could adopt digital recording without abandoning their existing cassette collections, something the CD itself could never offer. Tandy Corporation signed on to help distribute the format through its RadioShack stores, though actual DCC hardware wouldn't reach the market for another two years.

By 1990, CD had firmly established itself as the dominant format for prerecorded music, and vinyl had largely disappeared from mainstream retail shelves. This closing chapter of the archive's 1967–1990 span captures an industry still searching for the format that would define recordable digital audio — a question DCC, like the DAT format Sony introduced a few years earlier, ultimately wouldn't answer.

Yamaha advertisement in Audio, January 1990

Yamaha

1990/January - Audio

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Sony advertisement in Audio, January 1990

Sony

1990/January - Audio

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Sony advertisement in Audio, January 1990

Sony

1990/January - Audio

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Polk Audio advertisement in Audio, January 1990

Polk Audio

1990/January - Audio

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Paradigm advertisement in Audio, January 1990

Paradigm

1990/January - Audio

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Onkyo advertisement in Audio, January 1990

Onkyo

1990/January - Audio

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Mitsubishi advertisement in Audio, January 1990

Mitsubishi

1990/January - Audio

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Luxman advertisement in Audio, January 1990

Luxman

1990/January - Audio

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Koss advertisement in Audio, January 1990

Koss

1990/January - Audio

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Infinity advertisement in Audio, January 1990

Infinity

1990/January - Audio

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Harman Kardon advertisement in Audio, January 1990

Harman Kardon

1990/January - Audio

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Denon advertisement in Audio, January 1990

Denon

1990/January - Audio

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Audio Research advertisement in Audio, January 1990

Audio Research

1990/January - Audio

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Altec advertisement in Audio, January 1990

Altec

1990/January - Audio

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